House Made Ready
Connect with Borrowers at the Right Moment
HMR gives mortgage brokers and lenders a clearer view of a property and its borrower earlier in the journey. Tap into homeowners and buyers already exploring their property's potential.
I'm Maggie — your guide. I'll walk you through every step, completely free. 👋
How It Works
Three simple steps to get started
Build Your Broker Profile
Create a verified profile showcasing your FCA registration, specialisms, and service areas. Build trust with potential borrowers before they even make contact.
Connect at the Decision Stage
When homeowners and buyers explore their property's potential through HMR, you're connected at the moment they're making financial decisions — not after they've already chosen a lender.
Support with AI Insights
Use AI-assisted affordability and feasibility context to have more informed conversations. Generate white-label reports for client meetings that demonstrate the property's development potential and resale value.
See It In Action
A quick tour of what Mortgage Brokers get
Feature 1 / 4
Property intelligence for lending decisions
The Property Scorecard
Your property's story, in one living wallet
Every property on HMR gets a Scorecard — a score out of 100 that reveals what it's truly worth and what it could become. It analyses development rights, energy, market velocity, comparable values and more, in 60 seconds. Free.
It lives in your Property Wallet — a single home for every score, report, document and insight, that grows with your property and follows it wherever it goes.
Property Scorecard
12 Acacia Avenue, Reading
Strong potential
Above local average — solid development upside with manageable risk.
Estimated worth
£487,500 → £612,000
Key Features
Everything you need, in one platform
Why House Made Ready
Mortgage brokers and lenders rarely get visibility of borrowers until late in the journey. HMR changes that — connecting you with homeowners and buyers at the exploration stage, when they're most open to advice about financing their property plans.
The Ecosystem
One platform that connects people & businesses
HMR links homeowners with the agents, developers, trades and professionals they'll need — so the right people meet at the right moment, and everyone saves time.
People
Homeowners & buyers explore their property and create a Scorecard.
HMR Intelligence
Maggie turns data into a living wallet of insight, reports & readiness.
Businesses
Agents, developers, trades & professionals get matched to ready intent.
The average homeowner spends 20+ hours researching before acting. HMR does it in 60 seconds — and connects you straight to the right business.
Who you can reach through HMR
Every role below lives on one platform — explore any to see how HMR works for them.
Your details stay private. We only connect you to a business when you ask us to — never automatically.
Why Choose HMR
Mortgage brokers, specialist lenders & BTL portfolio lenders
Common Questions
Frequently asked questions
Why House Made Ready?
We Go Further Than Any Listing Site
See how House Made Ready compares to lead gen sites & crms for mortgage brokers.
House Made Ready
Full-stack property intelligence
Lead Gen Sites & CRMs
Traditional platforms
Borrowers at Decision Stage
Connect with homeowners exploring their property's potential — before they've chosen a lender.
✓ Unique to HMR
Borrowers at Decision Stage
Leads arrive late — after the borrower has already started the application elsewhere.
Property Intelligence for Lending
Development potential, resale projections, and build cost data for every borrower.
✓ Unique to HMR
Property Intelligence for Lending
No property context — you assess affordability with limited property data.
AI-Assisted Feasibility Insights
Support affordability and feasibility conversations with data-backed analysis.
✓ Unique to HMR
AI-Assisted Feasibility Insights
No AI insights — feasibility is assessed manually, slowing down the conversation.
White-Label Client Reports
Branded, client-facing reports for meetings.
✓ Full branding
White-Label Client Reports
Basic templated reports — limited branding and no property intelligence embedded.
✓ Limited
Verified Borrower Profiles
Homeowners and buyers with verified profiles and confirmed intent.
✓ Verified intent
Verified Borrower Profiles
Contact details only — no verified intent or property context attached to leads.
✓ Basic
Matched by Location & Intent
Receive borrowers matched to your service area and specialism.
✓ Unique to HMR
Matched by Location & Intent
Generic lead lists — no matching by specialism, location, or borrowing intent.
Branded Property Packs
Generate lender-ready packs with property development potential.
✓ Unique to HMR
Coming SoonBranded Property Packs
No pack generation — you compile property data manually for each case.
House Made Ready
Transforming properties through data-driven insights and architectural expertise.
Contact
Company
House Made Ready Limited
Co. No: 16933702Company number: 16933702